BREAKING Apr 19.2026 - Angela featured by Fast Company about founder-mode cultures

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Talent & Culture Design services that strengthen people and business performance
SERVICES > TALENT & CULTURE DESIGN

Talent Programs Built with Intention & Purpose

I design (or help you design) programs across the talent lifecycle, that attract, grow, and engage your people – individually or together into a cohesive system – so people thrive and performance accelerates. 


On purpose.

Every organization has a talent lifecycle, whether it’s been designed or not.

People are attracted to your organization, they learn and grow, they engage (or disengage), and those experiences shape whether they stay, perform, and re-commit over time.


When these moments are thoughtfully designed, aligned, and connected, they become far more engaging and far more powerful. Together, they form your employee experience, driving both engagement and performance.


As a seasoned talent executive, I design (or can come alongside and help you design) across any of these areas, with the greatest impact coming when they are intentionally connected and architected into a coherent system that delivers real business results. 


Explore the components of this work below.


  • Bringing Candidates to Your Brand: Talent Attraction & Acquisition


  • Accelerating Performance and Development: Capability & Growth


  • Propelling Belonging and Engagement: Culture & Engagement

Talent & Culture Design practice area, designing talent, culture, and employee experiences
Strategies to improve talent attraction and recruiting of exceptional people

TALENT ATTRACTION & ACQUISITION

The talent lifecycle begins at the attract phase, when candidates are engaged with your brand through experiences like social media interactions, candidate information sessions, sourcing programs, employee referral programs, etc. This engagement continues through to their experience during application and selection, including the interview process. 


Examples of the work I do in this area include:


  • Assessing and redesigning talent acquisition systems to remove bottlenecks, improve efficiency, and strengthen candidate experience
     
  • Defining talent brand and employee value propositions that align to culture, growth, and business strategy
     
  • Building end-to-end talent acquisition strategies, including workforce planning, forecasting, and success metrics
     
  • Designing modern, competency-based hiring and selection processes that work for both candidates and managers
     
  • Creating tools, templates, and training that enable managers to hire well and consistently
     
  • Optimizing recruitment infrastructure — from job architecture and postings to technology, AI, and process automation

More about my work in Talent Attraction & Acquisition

SELECTED IMPACT SNAPSHOT

SELECTED CLIENT TESTIMONIAL

SELECTED PUBLISHED ARTICLE

 Designed full talent branding package including employee value proposition, website copy, social media posting library, and career fair plan.  Significant increase in candidate flow for hard to fill specialized roles. 

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SELECTED PUBLISHED ARTICLE

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SELECTED PUBLISHED ARTICLE

Best of HR: 20 Ways to Use Storytelling to Enhance Your Employer Brand  

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SELECTED CLIENT TESTIMONIAL

SELECTED CLIENT TESTIMONIAL

SELECTED CLIENT TESTIMONIAL

 "The ideas and strategies Angela brings to the table for our talent brand and talent attraction strategies are creative, offer insight and are extremely effective. I feel like I have learned a ton from Angela and have very much enjoyed partnering with her " (Erin P, Talent Brand Manager - Biotech company)

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Strategies focused on employee development, capability building, and performance improvement

CAPABILITY & GROWTH

The talent lifecycle continues from the attract phase to the grow phase, with thoughtful onboarding to engage and assimilate new hires quickly, and then with investments in continuous development like guided learning paths, leadership programs, and programs that accelerate your people's readiness for the next stage of their careers. 


Examples of the work I do in this area include:

 

  • Design an onboarding program that accelerates engagement of new hires


  • Build a process to identify and develop critical talent and successors


  • Optimize the structure and alignment of your roles and career paths


  • Develop a competency architecture with leveling guides and career ladders


  • Refine performance management and feedback approach


  • Curate a development curriculum across core competencies


  • Design internal mentor program and internal rotational programs


  • Create leadership development programs for aspiring leaders, new managers, and rising executives


  • Create talent review and succession planning process with all necessary guides, templates, and talking points

More about my work in Learning & Growth

SELECTED IMPACT SNAPSHOT

SELECTED CLIENT TESTIMONIAL

SELECTED PUBLISHED ARTICLE

Designed career path and job leveling guide for new retail concept including defining competencies, roles and levels, compensation planning and other rewards, to ensure that new candidate experience was reflected in the employee design.

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SELECTED PUBLISHED ARTICLE

CEO Official Mag:  Succession Planning: 16 Best Practices From Leaders

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SELECTED CLIENT TESTIMONIAL

SELECTED CLIENT TESTIMONIAL

SELECTED CLIENT TESTIMONIAL

"Angela was excellent in facilitating the project team meetings and provided great additional insights on job descriptions, skills, and increasing levels of competence. These insights were invaluable to the team and our career paths."  (Julie Y., VP Learning and Development - Financial Services company)

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Strategies to improve employee listening, culture, engagement, and organizational culture alignment

CULTURE & ENGAGEMENT

With purposeful design, every experience across the talent lifecycle is centered on the goal to engage, propelling feelings of belonging, being invested in, and cared for.  Engagement and employee voice surveys, overall culture transformation, inclusion programs, recognition and appreciation programs, wellness actions, company gatherings, and org design also fit into this practice area. 


Examples of the work I do in this area include:

 

  • Define, optimize, and transform the organizational culture


  • Build out reward and recognition programs tied to culture and competencies


  • Develop a compensation philosophy


  • Design surveys to assess and act on the employee voice


  • Review engagement survey results and synthesize into recommended next steps and action plans including communication cascade


  • Create employee communication plan, including advising on voice and channels


  • Advise on decisions around voluntary separation, reduction in force, and policy development in ways that remain talent centric


  • Create stay interviews and retention plans


  • Organize, produce, facilitate team off-sites and retreats to align on mission and culture

More about my work in Culture & Engagement

SELECTED IMPACT SNAPSHOT

SELECTED CLIENT TESTIMONIAL

SELECTED PUBLISHED ARTICLE

Codified company culture into a defined set of beliefs and behaviors, achieved through synthesis of employee focus groups, executive feedback, and best practice research. Embedded the framework into talent practices, including talent review, onboarding, recruiting, succession planning, and employee communication platforms.  

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SELECTED PUBLISHED ARTICLE

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SELECTED PUBLISHED ARTICLE

HR.com:  5 Techniques For Measuring Employee Engagement Effectively

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SELECTED CLIENT TESTIMONIAL

SELECTED CLIENT TESTIMONIAL

SELECTED CLIENT TESTIMONIAL

"Angela is an amazing architect of many HR/people-related processes and activities including Leadership meetings, L&D, and development programs.  She did phenomenal work for us helping us translate our old culture into a clearly articulated vision for the future." (Tamara B, CHRO - Energy company)

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HOW PARTNERING WITH ME WORKS

Founder Angela Heyroth standing at a desk. Links to bio page.

I don’t bring prescribed models or pre-built solutions. I partner closely with you to design systems that fit your context, your size, strategy, constraints, and ambitions.


My role is to:


  • Bring structure and clarity to complex talent challenges
  • Help you see the connections across the system
  • Design practical solutions your teams can own and sustain

Learn More about my approach

Want to transform how your HR team works, thinks, and shows up?

Explore about my other core area of service, HR Advisory & Enablement

HR Advisory & Enablement practice area, improving HR effectiveness, structure, and skills [link]
Spiral notebook and pen representing authorship of ideas and concepts
MY PERSPECTIVE

What is talent management?

Why talent management (the interconnected system through which organizations attract, engage, and grow talent) builds organizational capability and performance, and how to put it into practice.  

Read My Perspective

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Learn More About MeEngage me as a speakerExplore my visual insights

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Copyright © 2020-2026 TLD Solutions LLC / AKA Talent Centric Designs - All Rights Reserved


ABOUT: Angela Heyroth is the Founder and Principal of Talent Centric Designs, an organizational effectiveness advisory firm. Her work focuses on Talent & Culture Design and HR Advisory & Enablement, helping HR and business leaders intentionally design talent systems, organizational culture, employee experience, HR operating models, and leadership capability to improve organizational performance. In addition to advising organizations, she is a keynote speaker, adjunct professor, and published contributor on topics related to talent management, strategic HR leadership, organizational design, and the future of work.

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